Integrating E-commerce with a Mission For About Fresh.

Bridging Nutrition and Technology

About Fresh is a Boston-based nonprofit innovating at the intersection of food and healthcare. Through initiatives like Fresh Connect and Fresh Truck, they aim to make fresh, healthy food accessible to underserved communities. Recognizing the need for a robust digital platform to support their mission, About Fresh partnered with Rewav to develop an e-commerce solution that could seamlessly integrate with their existing programs and expand their reach.

Developing a Mission-Driven E-commerce Platform

Rewav crafted a sophisticated e-commerce platform tailored to About Fresh's unique needs. The platform supports the Fresh Connect program by allowing healthcare organizations to subsidize food costs for their clients, facilitating a seamless online shopping experience. By integrating intuitive e-commerce functionalities, the platform empowers consumers and local food providers alike, fostering an ecosystem where nutrition and convenience coexist.​

Expanding Support Across Initiatives

Our collaboration with About Fresh evolved into a multifaceted partnership, encompassing not only the initial e-commerce platform but also the subsequent development and enhancement of the Fresh Truck and Fresh Connect initiatives. By working closely with their team, we've been able to innovate and iterate across all platforms, ensuring that each aspect of their digital presence is cohesive, functional, and mission-aligned. Our agile and responsive approach has allowed us to support About Fresh's growth and adapt to the evolving landscape of food accessibility and community health.

Sustaining Impact Through Continuous Collaboration

The journey with About Fresh has been one of continuous collaboration and mutual growth. By maintaining an open line of communication and regular strategy sessions, we have ensured that our solutions remain at the forefront of technology and social impact. The enduring success of the e-commerce platform, along with the Fresh Truck and Fresh Connect programs, stands as a testament to our shared commitment to innovation and community welfare. Our ongoing work with About Fresh is not just about maintaining their digital tools but evolving them to meet future challenges and opportunities, thereby reinforcing our partnership and shared vision for a healthier, more accessible food system.​