Transforming BeTheMatch's Platform to Expand Donor Reach and Save Lives
Be The Match
A digital transformation initiative that improved platform performance, donor engagement, and global data integration for the National Marrow Donor Program.
Be The Match
2019
Mexico City, Mexico
Modernizing a Mission-Driven Platform
The National Marrow Donor Program® (NMDP), operating as Be The Match®, has been a beacon of hope for patients requiring bone marrow and blood stem cell transplants. With a mission to save lives through cellular therapy, NMDP recognized the need to modernize its digital infrastructure to better serve patients, donors, and healthcare professionals. The goal was to enhance user experience, streamline operations, and ensure the platform could support the organization's expanding global reach.
Implementing Robust Digital Solutions
To address these objectives, NMDP undertook a comprehensive digital transformation:
- Strategic Framework Adoption: Embraced the Balanced Scorecard methodology to align organizational activities with its mission and improve performance tracking.
- Advanced Monitoring Tools: Integrated Splunk AppDynamics to gain real-time insights into application performance, resulting in a 75% reduction in service interruptions and a 30% decrease in downtime.
- API Management and Integration: Leveraged WSO2's API Manager and Integrator to facilitate secure data exchange across its global network, enhancing interoperability and scalability.
These implementations ensured a resilient, efficient, and user-centric digital environment.
Enhancing User Engagement and Accessibility
Understanding the importance of personalized communication, NMDP integrated Salesforce Marketing Cloud to tailor content for diverse audiences. This personalization strategy aimed to increase donor registrations, particularly among underrepresented communities, and improve overall engagement.
Additionally, NMDP launched targeted native advertising campaigns, significantly exceeding donor acquisition goals and demonstrating the effectiveness of strategic digital outreach.
Sustaining Impact Through Continuous Innovation
NMDP's commitment to innovation ensures that its digital platforms evolve alongside emerging technologies and user needs. Ongoing assessments and updates to their digital infrastructure guarantee that patients and donors receive timely, reliable, and secure services. This proactive approach solidifies NMDP's position as a leader in the field of cellular therapy and transplant services.
